MEET OUR LEADERSHIP TEAM


PRESIDENT & CHIEF EXECUTIVE OFFICER Jason Ellis joined Spring Mobile in April of 2001 as a founding partner and the company's President and Chief Operating Office. In a few short years, Ellis built Spring's management team and directed implementation of its operational infrastructure. In 2006, Ellis was promoted to CEO of Spring Retail Group, the parent company for Spring Mobile and its sister companies. In 2013 Jason led the banking process that resulted in the sale of Simply Mac and Spring Mobile to GameStop (NYSE: GME). Jason is currently the Senior Vice President of the Technology Brands division of GameStop. Jason sits on the board of the Salt Lake chapter of Head Start, holds a B.S. in Finance from the University of Utah and an Executive MBA from Pepperdine University.

PRESIDENT & CHIEF EXECUTIVE OFFICER

Jason Ellis joined Spring Mobile in April of 2001 as a founding partner and the company's President and Chief Operating Office. In a few short years, Ellis built Spring's management team and directed implementation of its operational infrastructure. In 2006, Ellis was promoted to CEO of Spring Retail Group, the parent company for Spring Mobile and its sister companies. In 2013 Jason led the banking process that resulted in the sale of Simply Mac and Spring Mobile to GameStop (NYSE: GME). Jason is currently the Senior Vice President of the Technology Brands division of GameStop. Jason sits on the board of the Salt Lake chapter of Head Start, holds a B.S. in Finance from the University of Utah and an Executive MBA from Pepperdine University.

JASON ELLIS

SVP OF SALES & OPERATIONS Brett M. Bradshaw joined Spring Mobile in April of 2001 as a founding partner. Bradshaw has been instrumental in establishing Sales, Training, and Merchandising programs for the organization and is responsible for all retail sales and business to business divisions. Spring has been recognized among America’s fastest growing small businesses according to Inc. 500. Bradshaw was recognized by Utah Business Magazine with their SAMY award for Utah’s best sales and marketers. Bradshaw holds a B.A in Technical Sales with an emphasis in business management from Weber State University. 

SVP OF SALES & OPERATIONS

Brett M. Bradshaw joined Spring Mobile in April of 2001 as a founding partner. Bradshaw has been instrumental in establishing Sales, Training, and Merchandising programs for the organization and is responsible for all retail sales and business to business divisions. Spring has been recognized among America’s fastest growing small businesses according to Inc. 500. Bradshaw was recognized by Utah Business Magazine with their SAMY award for Utah’s best sales and marketers. Bradshaw holds a B.A in Technical Sales with an emphasis in business management from Weber State University. 

BRETT BRADSHAW

CHIEF OPERATING OFFICER Sherry has almost 20 years of experience as a Senior Executive of start ups, turnaround and high-growth companies. Her experience combines astute strategic, business, and financial skills with an expertise in education, training, product development, strategy, business transformation, and operations. Sherry is highly valued for her expertise in establishing vision and strategy, translating objectives into actionable plans, and providing a collaborative leadership to multifunctional, cross-cultural teams. Sherry earned a B.S. in Medical Laboratory Science and a Professional Masters of Science and Technology (PMST) from the University of Utah. She currently serves as the Chair for Wasatch Charter School.

CHIEF OPERATING OFFICER

Sherry has almost 20 years of experience as a Senior Executive of start ups, turnaround and high-growth companies. Her experience combines astute strategic, business, and financial skills with an expertise in education, training, product development, strategy, business transformation, and operations. Sherry is highly valued for her expertise in establishing vision and strategy, translating objectives into actionable plans, and providing a collaborative leadership to multifunctional, cross-cultural teams. Sherry earned a B.S. in Medical Laboratory Science and a Professional Masters of Science and Technology (PMST) from the University of Utah. She currently serves as the Chair for Wasatch Charter School.

SHERRY JONES

CHIEF OF STAFF FOR TECHNOLOGY BRANDS Erin joined Tech Brands as the divisions Chief of Staff in June 2017. Prior to joining the Tech Brands family she worked for AT&T for 10 years. At AT&T she worked in various areas of Sales, Operations, Technology and Leadership Roles. In her prior Chief of Staff role with AT&T - she supported VP of Reporting, Compensation, and Systems, lead an Omnichannel project called Customer First Interactions driving customer traffic to the My AT&T app. Olson graduated from The Ohio State University in 2004 with a Bachelors of Arts in Criminology and Forensic Anthropology. Is Six Sigma Green Belt and PMP certified 

CHIEF OF STAFF FOR TECHNOLOGY BRANDS

Erin joined Tech Brands as the divisions Chief of Staff in June 2017. Prior to joining the Tech Brands family she worked for AT&T for 10 years. At AT&T she worked in various areas of Sales, Operations, Technology and Leadership Roles. In her prior Chief of Staff role with AT&T - she supported VP of Reporting, Compensation, and Systems, lead an Omnichannel project called Customer First Interactions driving customer traffic to the My AT&T app. Olson graduated from The Ohio State University in 2004 with a Bachelors of Arts in Criminology and Forensic Anthropology. Is Six Sigma Green Belt and PMP certified 

ERIN OLSON

 VP & DIVISIONAL CFO Rex has been with Spring Mobile since 2007, In that time Rex has been successful at implementing process improvements and accurate reporting that has allowed the company to grow at an extremely fast rate. He has received the President's club award seven times for his outstanding achievements in leadership and other contributions to the company. he holds a B.S. in Accounting from Utah State University and a MBA from Pepperdine University. Rex is a licensed CPA in the state of Utah.   

 VP & DIVISIONAL CFO

Rex has been with Spring Mobile since 2007, In that time Rex has been successful at implementing process improvements and accurate reporting that has allowed the company to grow at an extremely fast rate. He has received the President's club award seven times for his outstanding achievements in leadership and other contributions to the company. he holds a B.S. in Accounting from Utah State University and a MBA from Pepperdine University. Rex is a licensed CPA in the state of Utah. 

 

REX ANDERSON

SIMPLY MAC DIVISION VP of SALES & TECH BRANDS VP EMERGING BUSINESSES Tommy is the Division VP of Simply Mac and previous the VP of Cricket Wireless retail stores. He joined the Spring Mobile team shortly after it’s inception in 2001, where he served as the Utah North Regional Director until receiving the promotion to VP in 2007. IN 2015, he joined the Simply Mac team, which earned him the unique distinction of being the only employee other than the President to hold a leadership role in all three of GameStop’s Tech Brands Division. Aoki holds a B.S. in Finance & Business Administration from the University of Utah and an MBA from Westminster College. .

SIMPLY MAC DIVISION VP of SALES & TECH BRANDS VP EMERGING BUSINESSES

Tommy is the Division VP of Simply Mac and previous the VP of Cricket Wireless retail stores. He joined the Spring Mobile team shortly after it’s inception in 2001, where he served as the Utah North Regional Director until receiving the promotion to VP in 2007. IN 2015, he joined the Simply Mac team, which earned him the unique distinction of being the only employee other than the President to hold a leadership role in all three of GameStop’s Tech Brands Division. Aoki holds a B.S. in Finance & Business Administration from the University of Utah and an MBA from Westminster College. .

TOMMY AOKI

SVP OF CRICKET Matt Fidiam joined Spring Mobile 2015 as part of the Parrot Cellular acquisition. Matt started his career in wireless in 1994 after 14 years in commercial construction and development. At that time he saw an opportunity to join a small 3-store operation by the name of Cellular Systems in San Jose, Ca. He served as Vice President and General Manager of the firm for the first 9 years, growing the business to a total of 67 stores by 2003. At that time he was named President and CEO, when the employees bought 90% of the outstanding shares from the original owner via an ESOP transaction. 

SVP OF CRICKET

Matt Fidiam joined Spring Mobile 2015 as part of the Parrot Cellular acquisition. Matt started his career in wireless in 1994 after 14 years in commercial construction and development. At that time he saw an opportunity to join a small 3-store operation by the name of Cellular Systems in San Jose, Ca. He served as Vice President and General Manager of the firm for the first 9 years, growing the business to a total of 67 stores by 2003. At that time he was named President and CEO, when the employees bought 90% of the outstanding shares from the original owner via an ESOP transaction. 

MATT FIDIAM

CENTRAL MARKET, VP OF SALES Josh started with Spring in 2005 as an Assistant Store Manager. Promoted to Store Manager and ran 3 stores in the Colorado Springs area. After 6 months as a Store Manager moved into the role of Territory Manager and ran groups in Colorado Springs and Denver. In 2010 was promoted to Regional Director of Colorado. During time in RD position grew through acquisitions and whitespace growth to include stores in Wyoming, Minnesota, Iowa, Nebraska, Montana, Illinois and Texas. In 2015 promoted to Vice President of Central Market responsible for 370 stores and more than 1500 employees. Heck holds a BS in Exercise Physiology from the University of Colorado at Colorado Springs.

CENTRAL MARKET, VP OF SALES

Josh started with Spring in 2005 as an Assistant Store Manager. Promoted to Store Manager and ran 3 stores in the Colorado Springs area. After 6 months as a Store Manager moved into the role of Territory Manager and ran groups in Colorado Springs and Denver. In 2010 was promoted to Regional Director of Colorado. During time in RD position grew through acquisitions and whitespace growth to include stores in Wyoming, Minnesota, Iowa, Nebraska, Montana, Illinois and Texas. In 2015 promoted to Vice President of Central Market responsible for 370 stores and more than 1500 employees. Heck holds a BS in Exercise Physiology from the University of Colorado at Colorado Springs.

JOSH HECK

DIVISION VP OF STRATEGIC PRODUCTS & SERVICES Justin is our VP of Strategic Products and Services. He started with Spring Mobile in 2016 as our VP of Operations. Prior Priest was with AT&T for 16 years in a variety of roles including;  Director of Operations, Director of Sales, Chief of Staff, Project Management, and Strategy. With Spring Mobile’s recent growth, Justin’s dynamic ability to provide a simplified and clear approach to any situation adds high success for our recent and continued growth. Justin holds a Bachelor's degree in Business Administration from Kaplan University.

DIVISION VP OF STRATEGIC PRODUCTS & SERVICES

Justin is our VP of Strategic Products and Services. He started with Spring Mobile in 2016 as our VP of Operations. Prior Priest was with AT&T for 16 years in a variety of roles including;  Director of Operations, Director of Sales, Chief of Staff, Project Management, and Strategy. With Spring Mobile’s recent growth, Justin’s dynamic ability to provide a simplified and clear approach to any situation adds high success for our recent and continued growth. Justin holds a Bachelor's degree in Business Administration from Kaplan University.

JUSTIN PRIEST

SVP OF MERGERS & ACQUISITIONS Kent Forsgren joined Spring Mobile as Chief Financial Officer in  2007. His career includes an extensive background in accounting, budgeting, forecasting, M&A strategy and integration, and financial management. Forsgren served as CFO for a Sorenson Capital portfolio company where he played a key role implementing bank and board reporting metrics, aggressive Venture Capital strategies, and meeting financial growth goals and expectations. Prior roles include CFO of Forsgren Associates, Inc., and VP/CFO of Reagan National Advertising. Kent's board and committee experience includes serving as Chairman of the Board for the Make-A-Wish Foundation Utah Chapter, Director and President of the Oakridge Country Club, and member of the Farmington City Planning Commission.

SVP OF MERGERS & ACQUISITIONS

Kent Forsgren joined Spring Mobile as Chief Financial Officer in  2007. His career includes an extensive background in accounting, budgeting, forecasting, M&A strategy and integration, and financial management. Forsgren served as CFO for a Sorenson Capital portfolio company where he played a key role implementing bank and board reporting metrics, aggressive Venture Capital strategies, and meeting financial growth goals and expectations. Prior roles include CFO of Forsgren Associates, Inc., and VP/CFO of Reagan National Advertising. Kent's board and committee experience includes serving as Chairman of the Board for the Make-A-Wish Foundation Utah Chapter, Director and President of the Oakridge Country Club, and member of the Farmington City Planning Commission.

KENT FORSGREN

EAST MARKET, VP OF SALES Kirby joined Spring Mobile in January of 2005, After a 5 year stretch at a competing Wireless Retailer. Loeck was a six time President’s Club award winner prior to his current position and has been involved in or led the integration of 15 acquisitions.  He has held various roles within the organization including Manager in Training, Store Manager, District Manager and Regional Director. His greatest joy is seeing the growth, success and personal accomplishments of the people in his Market. Kirby holds a bachelor’s degree in Marketing from the Leeds School of Business at the University of Colorado.

EAST MARKET, VP OF SALES

Kirby joined Spring Mobile in January of 2005, After a 5 year stretch at a competing Wireless Retailer. Loeck was a six time President’s Club award winner prior to his current position and has been involved in or led the integration of 15 acquisitions.  He has held various roles within the organization including Manager in Training, Store Manager, District Manager and Regional Director. His greatest joy is seeing the growth, success and personal accomplishments of the people in his Market. Kirby holds a bachelor’s degree in Marketing from the Leeds School of Business at the University of Colorado.

KIRBY LOECK

DIVISION VP OF HR Dave started at Spring Mobile in 2007 as a Regional Director, after having worked at AT&T for 13 years. He has held various positions in the company, including Director of Learning & Development and Senior Director of HR. His responsibilities at Spring Mobile include overseeing all Tech Brands for employee relations, HR Information System, as well as compensation and benefits. Buchanan graduated from the University of Utah with a BA in Organizational Communication and a minor in Japanese.

DIVISION VP OF HR

Dave started at Spring Mobile in 2007 as a Regional Director, after having worked at AT&T for 13 years. He has held various positions in the company, including Director of Learning & Development and Senior Director of HR. His responsibilities at Spring Mobile include overseeing all Tech Brands for employee relations, HR Information System, as well as compensation and benefits. Buchanan graduated from the University of Utah with a BA in Organizational Communication and a minor in Japanese.

DAVE BUCHANAN

WEST MARKET, VP OF SALES Jon started with Spring in 2002 as an Assistant Manager. Jon spent 7 years in Colorado building that market as a District Manager and Regional Director. Betts was promoted to VP of Sales for the West Coast in 2014 and helped the growth of that market to 350 stores.  Betts hired or “mentored” the other three sales VPs and more importantly have gained great friendships with them. Betts led the integration of four large acquisitions on the West Coast and was part of a national acquisition of nearly 400 stores.

WEST MARKET, VP OF SALES

Jon started with Spring in 2002 as an Assistant Manager. Jon spent 7 years in Colorado building that market as a District Manager and Regional Director. Betts was promoted to VP of Sales for the West Coast in 2014 and helped the growth of that market to 350 stores. 

Betts hired or “mentored” the other three sales VPs and more importantly have gained great friendships with them. Betts led the integration of four large acquisitions on the West Coast and was part of a national acquisition of nearly 400 stores.

JON BETTS

SOUTH MARKET, VP OF SALES Brady joined Spring Mobile in fall of 2010 and pioneered the manager-in-training (MIT) program. In a few short years, Bowen has managed at all levels within Spring and is now our South Market, VP of Sales. Prior to Spring, he managed health clubs for 12 years, as a GM and then as Director of Operations. Brady is a charismatic and knowledgeable leader that is respected by his peers and subordinates. Bowen studied at Salt Lake Community in Business Management.

SOUTH MARKET, VP OF SALES

Brady joined Spring Mobile in fall of 2010 and pioneered the manager-in-training (MIT) program. In a few short years, Bowen has managed at all levels within Spring and is now our South Market, VP of Sales. Prior to Spring, he managed health clubs for 12 years, as a GM and then as Director of Operations. Brady is a charismatic and knowledgeable leader that is respected by his peers and subordinates. Bowen studied at Salt Lake Community in Business Management.

BRADY BOWEN

 VP OF OPERATIONS Chris is our VP of Operations. He joined Spring 2015 as part of the Smart Wireless acquisition where he worked as SVP of Sales and Operations. Chris has 20 years of experience in the wireless industry and was recognized for his leadership at one of Oregon's fastest growing companies (2000, 2001, & 2006) and honored by Oregon Business as one of Oregon's 100 Best Companies on six separate occasions (2009-2013 & 2015). Robinson graduated from Portland State University summa cum laude with a focus on Philosophy.

 VP OF OPERATIONS

Chris is our VP of Operations. He joined Spring 2015 as part of the Smart Wireless acquisition where he worked as SVP of Sales and Operations. Chris has 20 years of experience in the wireless industry and was recognized for his leadership at one of Oregon's fastest growing companies (2000, 2001, & 2006) and honored by Oregon Business as one of Oregon's 100 Best Companies on six separate occasions (2009-2013 & 2015). Robinson graduated from Portland State University summa cum laude with a focus on Philosophy.

CHRIS ROBINSON