Spring Mobile expands with acquisition of 19 new stores


Acquisition Enables the Fastest Growing AT&T Wireless Operator to Enter the Tennessee and Kentucky Markets for the First Time & Expand Midwestern Presence

SALT LAKE CITY (July 16, 2014) — Spring Mobile, the Utah-based retailer of AT&T wireless phones and a wholly owned subsidiary of GameStop Corporation, announced today the purchase of 19 high-volume retail store locations from Cellular Center and In Touch Communications. The stores mark Spring Mobile’s first entrance into Tennessee and Kentucky, and expand the company’s presence in Indiana and Illinois. 

“We are on a mission to make high-quality, affordable AT&T wireless services available to more people in more locations, nationwide,” said Jason Ellis, president of Spring Mobile. “Our strategy to expand rapidly into underserved markets is filling an important need. We are providing customers with choice, value and convenience across a range of superior AT&T wireless voice and data services – from revolutionary smartphones to next-generation TV and broadband services.” 

Representing the third-largest authorized retailer of AT&T wireless solutions, Spring Mobile now operates 239 stores in 23 states, including the new locations. The acquisitions give the company 17 new stores in Tennessee, Kentucky and Indiana. They also increase the company’s store-count in Illinois to 13 by adding two more locations. 

Since 2013 – and more recently with the backing of GameStop – Spring Mobile has pursued aggressive expansion efforts, adding almost 130 new locations during the past 10 months alone. According to Ellis, Spring Mobile will continue seeking new opportunities to increase its nationwide footprint. 

This announcement is just one more example of parent company GameStop’s specialty-retailing strategy to make customers’ favorite technologies affordable and simple. GameStop is leveraging its core competencies in real estate, customer loyalty, buy-sell-trade, HR staffing and financial discipline to expand its portfolio of products to include 

the most popular consumer electronics and wireless technologies, such as those sold at Spring Mobile’s AT&T locations. 

About Spring Mobile

Spring Mobile is an authorized AT&T dealer of wireless services operating 239 locations across 23 states. Founded in Utah in April 2001, Spring Mobile is one of the nation’s fastest growing AT&T wireless operators and a wholly owned subsidiary of GameStop Corporation. 

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Joey Mooring 

GameStop – Public Relations